In this review I’m going to take a good look at the UK’s largest compatibility based dating site called Match Affinity.
But before I do, let me clear up the difference between Match.com and Match Affinity.
Both dating sites do belong to the same parent company, but each site takes a completely different approach to matchmaking.
On match.com you are more or less left on your own to find a partner. Whereas on matchaffinity.com partners are chosen for you based on the results of a rather extensive psychological questionnaire. This questionnaire attempts to match you with members that are deemed to be most compatible with your personality type.
Both sites offer different benefits, but here I’m just going to talk about matchaffinity.com. If you would like to learn more about the benefits of match.com, you can find my review here.
About Match Affinity
Exactly when this site was founded seems to be a mystery. It’s not clear on their website, and Google also seems to be stumped. But checking the internet archives reveals that the site first went live back in January 2010, which makes the site a little over 3 years old.
The vast majority of members are aged from 25 years to 55 years old, and a large majority of these members appear to be in professions such as: management, teaching, medical, and law; so their members are certainly well educated.
This is definitely not a causal relationship website. And most members are seeking a partner for the long-term. The membership prices also act as a deterrent to all but the most serious of online daters.
Their TV Ad
Creating Your Profile
Before you can do anything on the site, you will first need to register for an account. This is fairly straightforward and can be accomplished in around 60 seconds by filling in the form shown below.
Once completed, you are then thrown straight into their compatibility questionnaire. You’ll definitely need a big mug of coffee, and a packet of your favourite biscuits to get through this; as you are about to be bombarded with just over 100 personality based questions.
Some question examples include: can you make decisions alone without letting yourself be influenced by others? Do new tasks faze you? Are you stable and secure or a risk taker? Are family important to you? Is a monogamous relationship important to you?
Although it’s tempting to rush through the questions, it is important to answer honestly. This will help to ensure that you are matched to members with whom you share the most personality traits in common.
Once finished, you can then write a description about yourself, and upload your very best photos. You are then directed towards their payment screen. However, you don’t need to pay now, and you shouldn’t pay until you have checked that you have a suitable number of matches, and that they were online recently.
Unfortunately the member photos are blurred out until you become a paying member. I find this to be quite frustrating because we all like to judge books by their covers. Below is an example photo.
You can still see something, and I’m pretty sure that they are definitely human.
Features You’ll Find
When you first logon you’ll find a very simple interface, free of virtually all clutter which means it’s very easy to find your way around.
Many singles are tempted to join this dating site because of the unique compatibility matching system. It has been designed to match people based on similar character traits, and views on life such as love, family, work and religion. It basically takes away some of the guess work involved in getting to know people, and helps to ensure that you find people with whom you click with quicker than ever before. Here is an example of the questions asked:
But they say that opposites attract, and their relationships are better at standing the test of time. Unfortunately, thanks to the compatibility matching, you will never find out if this is true. Although speaking for myself, I’m always happier when I’m with someone who shares similar values, passions and character traits.
One feature that you will not find (no matter how hard you look) is a traditional search box. Instead the only option you have for finding potential dates is a button titled “Your Matches”. By clicking here and you will be presented with all members that the matching system has decided you are most likely to click with. Each member is also given an “affinity score”, where the higher the number, the more likely you are to have things in common. If you find that your results are limited, then you can manually change some criteria like: age, height, smoking, education, religion and children.
Something else that you won’t find here are winks, which in my humble opinion will definitely not be missed. If you want to contact someone, then you need to make an effort, read their profile, and then send them a personalized message.
Unfortunately there are no mobile apps like match.com offer, but there is a mobile version of the site available if you logon through your mobile web browser. The mobile site helps to speed things up, and also makes navigating on a small screen 100 times easier.
The Traffic Test
Before joining any dating site, and definitely before paying, I always recommend making a traffic test for your local area.
My town has just over 55,000 inhabitants, and when I restrict the age to between 25 and 30 years old, I’m still matched with over 100 members, who were also online within the last 7 days. For me personally, this provides more than enough potential dates. And by broadening my criteria just a little, I’ll have even more options.
So unless you live in a cave in the middle of wales and have sheep for neighbors, I’m pretty confident that there will be enough members on this dating site to keep you busy for a while.
The Scam Test
Also when I join a new dating site for the first time, I like to perform a little test to see how active scammers are on the site, and if the dating company themselves are running any automated scripts to trick you into signing up.
The test is very simple and all you have to do is leave your personal description empty for a week, and also delay uploading a photo. If during this time you receive any messages, then these are most likely going to be from scammers, or computer scripts that the dating company themselves use to scam people. Real people do not message members with blank profile descriptions and no profile photo.
But thankfully matchaffinity.com past this test with an “A Star”, so there is no need for you to wait for 7 days before starting your partner search.
It’s free to register your profile and browse the existing members. But to send messages to other members, and read messages received, you do need to take out one of their full membership options. The 2017 membership prices for matchaffinity.com are:
£12.90 per month for a 12 month membership (56% Saving)
£19.90 per month for a 6 month membership (33% Saving)
£29.90 per month for a 3 month membership
You can also view the additional benefits to being a paid member in the table below:
Like many dating sites, matchaffinity.com does make use of automatic renewals. I definitely recommend cancelling this ASAP, then renewing manually if you decide to stay for longer.
Unfortunately they make you wait 24 hours after the purchase of your subscription before you can cancel the automatic renewal. I think they know many people cancel this immediately, so delay it intentionally in the hope that you will forget. So set an alert in your phone to remind yourself.
Good and Bad Points
Very popular UK matchmaking service with a large membership base
Vast majority of members are seeking long-term commitment
Unique personality questionnaire makes finding good matches easier
Mobile friendly web access
Automatic membership renewals
Photos are blurred out until you pay for membership
At matchaffinity.com they have built a dating site that helps to take the guess work out of finding a partner. If you often find yourself in the situation where after only a few months into a new relationship, cracks are already starting to appear; then this is possibly the right dating site for you.
The members are certainly there, and the site makes it as easy enough to contact them. I also like the affinity score that is assigned to each member, that basically tells you how compatible you are with that particular person. I’ve only ever been out on two dates from the site: one had an affinity score of 86, and the second 66. Surprisingly, I did have a lot more in common with the higher scored date (although she seemed to think differently).
But it’s not all praise, I do have a few criticisms. First of all, I think that the blurring out of the member photos until you become a paid member is particular unfair. You would never buy a new shirt without seeing it first, and this is not the case on match.com where the photos are also visible to non-paying members. There is also no one month membership option, but in reality I believe this is not a deal breaker; since you will almost always need at least 3 to 6 months before you find the right person, unless you are blessed with lucky genes.
To summarize: I would say that providing you can afford the membership fees, then joining www.matchaffinity.com will provide you with really good odds of finding a partner, however these odds are not quite so good as eHarmony who rank number 1 in the UK right now.